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- The letter C, the first letter of Cheonan, describes the image of heaven, earth, and human
- It shows an enterprising spirit with oval shape and represents the central city transportation (blue), education(red), and culture(green)
- It shows dazzling display of artistic dance symbolizing the Cheonan people of the 21st century and the grey color bottom expresses the peaceful earth
- Based on the Gothic font, and not flourish type
- Being a warm and friendly style, it expresses a spirit gentle in appearance, but sturdy in the inside
- Expresses openness, having artistic value
- Presenting settled and easy ambience, it shows Cheonan is the most peaceful city under the sun
- The mascot of Cheonan, is based on the spirit and idea of the martyr Yu Gwansun, a model figure expressing Cheonan's source of life, value of loyalty, which increases the pride of Cheonan. This particular figure showing the universal facial features of Korea, expresses the courage and dignity of Cheonan.
- As a mascot having a healthy and friendly look, it clearly symbolizes the image of Cheonan on its way to the future of the 21st century,
Agricultural Products Co-brand
- Sky + Green: It portrays high quality agricultural products that draw crystal clear sky from mother nature.